Moonlight Basin Resort, one of the nation’s newest resorts, enlisted Sparky Potter as
lead designer for conceptualizing the “New West Frontier” brand into all aspects of the resort’s signage and interior/exterior design of the temporary base lodge tent. Montana ghost mining towns inspired the design vernacular. Wood & Wood used recycled barn wood and other reclaimed material whenever possible during fabrication.
“Moonlight expects to continue making changes in its signage over the years as the
resort grows and the center of gravity shifts to the west. But Moonlight ski patrol director Randy Spence, who helped oversee the signage project there, believes the initial investment in a good signage system and plan will help them do that near seamlessly.”
Looking For Signs
Ski Area Management
March 2007
Click on the images below to view more details.
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| MAIN ENTRY MONUMENT SIGN — Top Ten Winner - Sign Business International 2005 Portfolio |
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Main Entry Sign Detail - Dusk |
Main Entry Sign |
Main Entry Sign Detail |
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| DIRECTIONAL SIGNS |
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Primary Directional |
Road Sign |
Trail Sign |
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| CUSTOM BASE LODGE ENTRANCES |
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Sprung Structure |
Entrance 1 |
Entrance 2 |
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| CUSTOM INTERIOR TENT DESIGN AND FOOD & BEVERAGE MENU SYSTEM |
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Interior 1 |
Interior 2 |
Interior 3 |
Moonlight Basin has used the above setting for their evening "Wild West" theatre production.
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